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Cloud Pipeline Growth at Scale
1/17/20, 1:00 AM
86
SQLs
Meetings Set
14
14
SQLs
Meetings Set
86
14




INDUSTRY
LOCATION
HEADQUARTERS
CAMPAIGN TYPE
Cloud Services
Cloud Services
United States
Lead Generation, Appointment Setting



TARGET LOCATION
TARGET INDUSTRIES
TARGET CONTACTS
North America
Mid-market and enterprise technology, SaaS, digital services
CIOs, CTOs, Heads of IT, Cloud Infrastructure Directors

Cloud Services
INDUSTRY

United States
LOCATION

HEADQUARTERS
United States


CAMPAIGN TYPE
Lead Generation, Appointment Setting

North America
TARGET LOCATION

TARGET INDUSTRIES
Mid-market and enterprise technology, SaaS, digital services
TARGET CONTACTS
CIOs, CTOs, Heads of IT, Cloud Infrastructure Directors
The Client
The client operates as a U.S.-based cloud services provider supporting mid-market and enterprise companies throughout North America with cloud infrastructure management, migration, and optimization services, particularly for hybrid and legacy system modernization.
The Challenge
The client struggled with low-quality inbound leads and limited access to senior IT decision-makers. Most inquiries came from technical contacts without budget authority, slowing sales cycles as reps spent time disqualifying leads and pursuing inactive accounts.
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