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From Leads to Deals in Healthcare IT
3/14/21, 1:00 AM
45
SQLs
Meetings Set
17
17
SQLs
Meetings Set
45
17
INDUSTRY
LOCATION
HEADQUARTERS
CAMPAIGN TYPE
Healthcare IT
Healthcare IT
United States
Lead Generation, Appointment Setting
TARGET LOCATION
TARGET INDUSTRIES
TARGET CONTACTS
US-Wide
Hospitals, outpatient networks, specialty care groups
CIOs, IT Directors, Clinical Informatics Leaders, Data Security Officers
Healthcare IT
INDUSTRY
North America
LOCATION
HEADQUARTERS
United States
CAMPAIGN TYPE
Lead Generation, Appointment Setting
US-Wide
TARGET LOCATION
TARGET INDUSTRIES
Hospitals, outpatient networks, specialty care groups
TARGET CONTACTS
CIOs, IT Directors, Clinical Informatics Leaders, Data Security Officers
The Client
The client operates as a healthcare IT provider in the U.S., providing a cloud platform designed to automate clinical workflows and support secure data exchange for hospitals and regional health networks.
The Challenge
The client had difficulty reaching senior IT and clinical decision-makers within hospitals. Low response rates, driven by vendor saturation and strict internal review processes, combined with limited internal prospecting capacity, made it hard to build a consistent pipeline.
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