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Qualified IT Leads from a Major Tech Expo
3/28/22, 1:00 AM
35
SQLs
Meetings Set
12
12
SQLs
Meetings Set
35
12
INDUSTRY
LOCATION
HEADQUARTERS
CAMPAIGN TYPE
Information Technology
Information Technology
California, USA
Lead Generation, Appointment Setting
TARGET LOCATION
TARGET INDUSTRIES
TARGET CONTACTS
US-wide
IT, Software, Cloud, Fintech, Healthcare
CIOs, CTOs, CDOs, VP of Technology, VP of Engineering, Directors, IT Project Manager, Procurement Manager
Information Technology
INDUSTRY
United States
LOCATION
HEADQUARTERS
California, USA
CAMPAIGN TYPE
Lead Generation, Appointment Setting
US-wide
TARGET LOCATION
TARGET INDUSTRIES
IT, Software, Cloud, Fintech, Healthcare
TARGET CONTACTS
CIOs, CTOs, CDOs, VP of Technology, VP of Engineering, Directors, IT Project Manager, Procurement Manager
The Client
The client operates as an IT solutions provider in the U.S., supplying cloud software, infrastructure optimization tools, and managed IT services to mid-market and enterprise organizations.
The Challenge
The client was set to attend a leading U.S. tech expo. Despite having a strong product showcase and an experienced sales team, they struggled to attract qualified booth visitors, differentiate themselves among hundreds of exhibitors, and maintain consistent post-event engagement.
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