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Europe-Based IT Sales Expansion
6/14/23, 1:00 AM
42
SQLs
Meetings Set
23
23
SQLs
Meetings Set
42
23
INDUSTRY
LOCATION
HEADQUARTERS
CAMPAIGN TYPE
Information Technology
Information Technology
Europe
Lead Generation, Appointment Setting
TARGET LOCATION
TARGET INDUSTRIES
TARGET CONTACTS
United States, LATAM
Technology, Financial Services, Professional Services, Retail, Manufacturing
Technology, Financial Services, Professional Services, Retail, Manufacturing
Information Technology
INDUSTRY
Europe
LOCATION
HEADQUARTERS
Europe
CAMPAIGN TYPE
Lead Generation, Appointment Setting
United States, LATAM
TARGET LOCATION
TARGET INDUSTRIES
Technology, Financial Services, Professional Services, Retail, Manufacturing
TARGET CONTACTS
Technology, Financial Services, Professional Services, Retail, Manufacturing
The Client
The client operates as a European IT company providing cloud modernization, managed IT services, digital workplace solutions, and cybersecurity solutions. With a strong foothold in Europe, they targeted expansion into the U.S. and LATAM to meet rising demand for outsourced IT and cloud services.
The Challenge
The client’s established reputation and technical strengths in Europe were not enough to overcome expansion challenges in the U.S. and LATAM, where limited sales bandwidth and regional insights constrained outreach to IT decision-makers.
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